Did you know ...

Avatar and Alice in Wonderland are linked by a new old trend: 3D movies were popular around the world in the 1950s and 1970s. This time it looks like it will be more than just a flash in the pan. The figures speak volumes: based on a study ordered by the IFA, 41 percent of the households in Germany intend to purchase a 3D television in the next few years.

The fascination of 3D has not escaped the attention of Carl Zeiss either: the cinemizer OLED video glasses enable movie buffs to enjoy 3D movies not only in a theater, but also on the road or in the cozy confines of their homes. Here’s how it works: two small OLED displays in the glasses show stereoscopically recorded images. The simulation of a 115 cm screen at a distance of two meters creates a real movie feeling. Put on the glasses, and it's time for a 3D flick in no time.

Users can find 3D videos on YouTube, in the ZEISS iTunes podcast or at load.tv. If watching is too boring, simply connect the cinemizer to a PlayStation and demonstrate your 3D gaming skills, e.g. in Pandora. You can marvel at this new old trend – and discover mobile 3D cinema at the IFA in Berlin from 3-8 September: experience the fascination in the iZone in Hall 15.1, Booth 223.

September 7, 2010