Do you know ...

When Carl Zeiss receives the red dot award for product design. The main job of the Primo Vert microscope is the fast and reliable inspection of living cells. It has been on the market since last December and delivers life-saving services in routine labs and research institutes, e.g. cancer and HIV research. Primo Vert can now be found on stage.

With its fully new design concept, ease of use and intuitive operation, the microscope received the 2010 red dot award: product design, beating out 4,500 competitors along the way. It is not the only Carl Zeiss product to take home honors: the OPMI LUMERA 700 surgical microscope and the new Victory DiaScope 85 T* FL spotting scope also received the coveted red dot award for outstanding design this year.

These products are in good company: over the past 10 years, Carl Zeiss has impressed the red dot design award jury almost 20 times. The company has also garnered other renowned prizes from the design industry, including the IF Design Award and the Good Design Award. The Primo Vert is not yet finished—it has also been nominated for the 2011 Design Award of the Federal Republic of Germany.

July 28, 2010