Did you know ...

The international year of biodiversity has just started. The United Nations General Assembly has addressed this important subject and set it as its motto for 2010. Biodiversity describes the variety of ecosystems, types of plants and animals and genes which provide the natural resources vital to mankind’s well-being. Protection of species is essential to ensuring that this stays the way it is.

There are many ways to preserve biological diversity and protect nature by acting intelligently. Anyone that budgets with natural resources and purchases, for example, food without pesticides and from local suppliers, is already making an important contribution to protecting biodiversity. Carl Zeiss also supports the protection of species, i.e. the preservation of animals, plants and microorganisms.

Together with Carl Zeiss, Germany’s Nature and Biodiversity conservation Union (NABU) has supported the bird station in the Wedel Marsh for more than 25 years. This bird station is seen as a paradise for waterfowl, which bird fans can observe and admire from different perspectives at several observation stations using spotting scopes and binoculars from the optical expert. All that without destroying the natural habitat of these creatures. Carl Zeiss is doing everything it can to ensure that our feathered friends are safe now and in the future.

January 12, 2010