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Last year, photographers from nearly 40 countries entered more than 1000 pictures for the Photo Contest. It is now time for the sequel: the Carl Zeiss Photo Contest starts today. All photography enthusiasts are invited to submit their favorite photos on the subject of the “Digital Culture.” The pictures must have been taken with lenses from Carl Zeiss.

Today, digital devices can be found in practically all walks of life. Whether at work, at home or on a trip — digital assistants can be found everywhere. Carl Zeiss is challenging photographers to individually capture on film the vastness of the digital culture as they see it. Well-known photographers such as Jürgen Müller and Edith Held are members of the international jury that will select the best photos.

Participants can enter their photos until January 15, 2010, at www.zeiss.com/photo and win attractive prizes. The photographer who submits the winning photo will receive a ZEISS SLR lens of his/her choice. What is a digital culture in your opinion? Think about the role it plays in your life. You probably cannot imagine life without it. Maybe you already have a Carl Zeiss lens. It does not matter if it is on a high-quality SLR camera or part of your mobile phone. Your creative ideas are needed.

December 15, 2009